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2000
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Jinxiang Half-shaft won two awards in a row
author：
Jinxiang auto half-shaft
A few days ago, Hubei Zhongxiang Jinxiang Automobile Half-axle Co., Ltd. reported that the company's Jinxiang brand half-axle was first rated as the seventh "consumer satisfaction product" by the Provincial Committee, and then was recognized as the "best selling product of Hubei real estate" by the Information Center of the Provincial Bureau of Statistics. This is after the sixth satisfactory product selection in 1998, Jinxiang Semi-axis has won this honor again. Jinxiang is the only one in the same industry in Hubei Province to win this honor.
In recent years, the market situation has been severe, the price of the axle shaft has dropped again and again, and the manufacturers have no profit. Some enterprises have illegally used 45 # steel to produce the automobile axle shaft in violation of the national regulations, which has led to confusion in the axle shaft market, flooding of pirated goods, and great damage to the interests of consumers. Jinxiang Company has always adhered to the business purpose of "serving customers with credibility and crossing the country with quality". It would rather not make a penny and never use 45 # steel for breakeven sales.
On the one hand, the company strictly controls the raw materials, not only selects 40Cr special steel according to the national regulations, but also purchases high-quality raw materials from famous steel plants such as Daye and Guiyang, laying a foundation for ensuring product quality; On the other hand, strict control shall be exercised in all production processes, and all waste and defective products shall be disposed after being destroyed. We would rather suffer losses by ourselves than let a substandard product flow to the market. At the same time, the company has actively done a good job in after-sales service, set up user feedback stations at the agents in major cities, and gathered the information reflected by various regions to improve the products in a targeted manner and continuously improve the quality. In recent years, the quality rate of Jinxiang series half-shaft has been maintained at more than 99%, winning the trust of users. Jinxiang is not only famous locally, but also has a high popularity in other provinces. On the evening of August 12 last year, after a driver's half axle broke in the phosphate mine town of Zhongxiang City, he called the manager Dai Zixiang. The company sent people to drive for more than 20 kilometers overnight, which moved the driver deeply. He repeatedly said that Jinxiang Company not only has good products and good quality, but also better service.
In the second half of this year, the retail sales of Jinxiang half-axis gradually increased. In November, 10456 half-shafts were sold, up 21.2% year on year
Originally published in China Automotive News, December 6, 2000
