"Jinxiang" half-shafts grabbed the western express train
Jinxiang auto half-shaft
According to our report, Zhongxiang Jinxiang Automobile Half-axle Co., Ltd. seized the opportunity of the country's implementation of the Western Development, and carefully staged the marketing "play" in the western market, and received good results. Since the end of August, the company has developed 23 new agents in the markets of Yunnan, Guizhou, Chongqing, Shaanxi and other places. In August, the company has sold half of the same 8658 vehicles, with a sales revenue increase of 32.5% over the same period.
The country has implemented the strategy of developing the west, and a large number of infrastructure projects have been launched, creating a broad market for Dongfeng series auto parts. Jinxiang Company keenly seized this opportunity, adjusted its marketing strategy in time, and focused on the west, which enhanced the competitiveness of "Jinxiang" series products in the western market.
On the one hand, they seize the market with high-quality and low-cost products, separate retail from the entire sales market, start a "stove" and independent accounting, making the "cake" of retail bigger and bigger. According to the lowest sales price feedback from the market, the company reverses the cost, breaks down the task of cost reduction to each post, combines rewards and punishment, and squeezes out "water" from "dry towels". In the process of credit sales, they strictly carry out cash and spot transactions and use the recovered cash to buy steel, which not only speeds up the capital turnover, but also strictly controls the cost of raw material procurement. Take EQ140 half axle as an example: the production cost of each axle is 15.5 yuan lower than that of the previous year, the sales price is 20 yuan lower than that of the previous year, and the turnover of working capital is 1.7 times faster. On the other hand, according to the market demand, they developed four new products such as CA141 and YB130C and put them into the western market in time, realizing the leap from the simple production of "Dongfeng" series to the development of "Jiefang" half-axis. EQ153 and other products are also under development. At the same time, the company has also made adjustments in the main direction of sales. The provincial capital cities and medium-sized cities with many infrastructure projects are equally important, opening up a sales situation in 18 medium-sized cities in the west.
Originally published in China Automotive News, September 6, 2000, Seventh Edition, China Township Enterprise News, Contemporary Auto News